SEO Consultant in York

I help York and Yorkshire businesses get found in Google Search, Google Maps and AI search, covering local, technical and eCommerce SEO.

I'm Abram, a freelance SEO consultant in York and former agency Head of SEO with over 10 years' experience helping Yorkshire businesses grow using organic search.
Let's talk
Brands I've worked with
iomartJLAThe Art of Protest GalleryYESSS ElectricalCCS GroupPremier TEFL

“Abram explained the changes we needed in language we understood. His SEO work put our business on page one for searches and increased our enquiries and online sales.

He broke our problems and goals into bite size pieces, giving us a clear, tangible programme of activity that benefits the whole business.

What started as an analysis and problem solving brief is now a cornerstone of how we share what the gallery is doing with our audience every day.”

Craig Humble, Founder and Owner of The Art of Protest Gallery
Craig Humble
Founder & Owner, The Art of Protest Gallery

“Abram delivered strong organic results on a complex SEO account for us, handling everything from site restructuring to large-scale content strategy.

He brings real technical depth but never loses sight of commercial impact, translating performance into clear reporting for senior, non-technical members of the team.

He was easy to work with throughout the project.”

Sachin Desai, Marketing Director at JLA Group
Sachin Desai
Marketing Director, JLA Group

Why should you choose me as your freelance SEO consultant in York?

I work with York and Yorkshire businesses that want senior SEO expertise from someone they can speak to directly, and meet in person in York.

Over 10 years I've worked with enterprise, eCommerce, growth-stage and local businesses.

Abram Welburn, freelance SEO consultant in York
Abram Welburn
Freelance SEO consultant, York
Let's talk

You deal with one person who knows your business and does the work.

A former agency Head of SEO and Head of Marketing, I still do the hands-on work myself.

I've worked on complex SEO projects with business owners and at C‑suite level.

We can meet at your office in York, at York Guildhall on Coney Street, or on Teams.

You can start with a one-off SEO audit, a site migration or an ongoing retainer.

How I help York businesses grow in organic search

Every York business needs something slightly different from SEO, so you can start with the one service that fits or combine several in a monthly retainer.

Local SEO

I build a local SEO strategy so your business shows up when people in York search for what you offer, in both the map results and the main Google results. That includes optimising your Google Business Profile, building consistent local citations and making sure your website tells Google where you work and who you serve.

SEO audits

An audit that finds what's holding your site back and puts every fix in priority order. You can book this as a one-off piece of work or as the first step of an ongoing strategy delivery programme.

Technical SEO

Google has to crawl and index your site properly before anything else can work. I find and fix what's holding your site back, including indexing problems, slow pages, broken redirects and missing structured data. I work on WordPress, Shopify, Webflow, Magento and custom-built sites, as well as many other platforms.

SEO strategy

I build an SEO strategy around your business goals, with competitor analysis, a roadmap in priority order and a forecast of what the opportunity is worth. It shows you which York searches to target first and what content you need to win them.

eCommerce SEO

Online shops with large catalogues often lose rankings to site architecture, faceted navigation and rendering problems. I find and fix those so your category and product pages can rank.

AI SEO

Google's AI Overviews and tools like ChatGPT and Claude are changing how people find businesses. I help your business get cited in AI search as well as ranking in Google.

Site migrations

I've managed over 50 site migrations. If you're rebuilding or moving your website, I advise on the new build and site architecture, plan the redirect mapping and monitor rankings and traffic after launch to protect the organic search visibility you've already earned.

SEO forecasting

SEO is easier to justify when you can see what it's likely to return. I model the revenue opportunity from search volumes, likely attainable rankings, seasonality and your conversion rates. The forecast then becomes the benchmark for measuring progress as the strategy is delivered.

SEO retainers

A retainer lets me get to know your business properly and put the effort where it's needed most each month. You don't need a new quote for every piece of work. We'll develop a strategy and work fluidly to help you grow.

SEO for York's businesses

Over 209,000 people live in York, including tens of thousands of students at the University of York and York St John University. When they need a plumber, an accountant, a dentist or somewhere to eat, they often start with a search, and the city's 9,000 or so businesses compete for those searches every day, across hospitality, retail, professional services, healthcare, trades and the creative industries.

Then there are the visitors to the city. York welcomed 8.88 million of them in 2025, and they spent £2.08 billion in the city, almost a third of it in shops and more than a quarter on food and drink. They search for where to eat, stay and shop before they arrive and while they're here. Good local SEO puts your business in front of both groups at the moment they're looking, so more of that footfall finds its way to you.

That demand isn't spread evenly through the year. Searches surge around York Races, the Christmas markets and the Jorvik Viking Festival, and visitors look for places near the landmarks they're visiting, such as restaurants near York Minster or hotels near the racecourse. Rankings take time to build, so it's worth starting your SEO strategy months before the events that matter most to your business, so you have the visibility in place when the searches arrive.

Shops and businesses on Low Petergate in York city centre, with York Minster rising behind

How working together works

1

A first conversation
We meet at your office, at York Guildhall or on Teams to talk through your business and what you want from SEO.

2

Audit and research
I find out what's holding your site back and where your competitors in York and further afield are winning.

3

Strategy and forecast
I set out a plan in priority order and forecast the opportunity, so you know what the investment is likely to return.

4

Delivery and reporting
I do the work myself and report in clear terms on the results that matter to your business.

Communication and reporting

Throughout our work together, I fit around the way you like to work.

WhatsAppSlack

Many clients like an ongoing conversation on WhatsApp or Slack.

EmailAsanaJira

Larger teams often prefer email and an Asana or Jira board.

Reporting is tailored to you as well. Rather than pages of numbers that mean little to you, I build a dashboard around the figures that matter to your business, and I make sure you understand what each one is telling you.

Sectors I've worked in

Over 10 years I've worked on SEO for local businesses, national retailers and international brands, in York and across the UK.

eCommerce and retail
Large catalogues, faceted navigation and product pages that need to rank.
Hospitality, travel and leisure
Seasonal demand, local search and booking-led websites.
iGaming and betting
Some of the most competitive, fast-moving search results there are.
Finance and fintech
Content Google holds to a higher standard of trust and accuracy.
Professional services
Winning local and national enquiries for legal and accountancy firms.
Healthcare and dental
Local visibility for practices, with content held to medical standards.
Technology and B2B
Long buying cycles, niche search terms and lead generation.
Trades and home services
Service-area SEO that turns local searches into calls.
Industrial and manufacturing
Technical products and specialist B2B buyers.

Want to see how I can help?

What people say about working with me

I've worked with Abram for 5.5 years and can honestly say I've never met a better technical SEO expert. He built tools for analysis, forecasting and reporting, and always ensured clients got the results they were paying for. He's also a really nice bloke, always approachable and always willing to help. I'd have no hesitation recommending him.
Andrew Firth, Managing Director at AscensorAndrew FirthManaging Director, Ascensor
Abram is the SEO, the SEO's go to for advice and support. Professional, honest and consistently delivers.
Sam Raife, Managing Director at Brand AmbitionSam RaifeManaging Director, Brand Ambition
Abram is a powerhouse SEO who pushes the boundaries of what’s possible without ever losing sight of commercial impact. After years of seeing him in action, I can vouch for his rare ability to blend high-level strategy with technical depth. If you want to scale your organic performance, Abram is the expert you need.
Andrew Parker, VP of SEO Strategy at Reflect DigitalAndrew ParkerVP of SEO Strategy, Reflect Digital
Abram is one of the most thorough and knowledgeable SEO managers I have had the pleasure of working with. Beyond the results, he has the rare ability to communicate complex topics clearly and build lasting relationships with the clients he works with.
Alex Gower, Head of SEO at 43 Clicks NorthAlex GowerHead of SEO, 43 Clicks North

Frequently asked questions about SEO in York

How much does an SEO consultant in York cost?

It depends on the size of your site, how much support you need and how competitive your market is, whether you're competing in York alone or across the UK. A one-off SEO audit costs much less than an ongoing retainer, for example. After a first conversation I'll give you a clear, fixed quote, on flexible rolling terms with one month's notice.

Should I hire an SEO consultant or an SEO agency?

If you need a team covering SEO, paid ads, social and design, an agency can make sense. If you want SEO expertise and a direct line to the person doing the work, a York-based consultant is often the better fit and better value.

How long does local SEO take to work?

For an established York business, some changes, like improving your Google Business Profile, can make a difference within weeks. Newer businesses and competitive York searches, such as hotels and restaurants in the city centre, take longer, typically a few months of consistent work. I'll give you a realistic forecast at the start.

Can you help my business show up in the Google map results?

Yes. Whether someone searches for a plumber in York or a cafe near the Shambles, the map results depend mainly on your Google Business Profile, your reviews, consistent business details across the web, and how relevant and trusted your website is. I work on all of these together.

Do you only work with businesses in York, and do we have to meet in person?

No to both. I'm based in York and work with businesses across North Yorkshire, the wider Yorkshire region and the rest of the UK. Many clients prefer a Teams call, but if you'd rather meet face to face, I'm happy to come to your office or meet at York Guildhall in the city centre.

Can you work with our in-house team?

Yes, and it's one of the most common ways I work. Many York businesses have an in-house marketer or developer but no SEO lead. Add me to your Slack or Teams and I'll slot straight in, either as your long-term SEO lead or for a specific project such as a site migration.

Do you offer white label SEO for York agencies?

Yes. I already work white label for agencies across the UK, including in London, under their brand and across all my services. I'm happy to join calls with your clients as part of your team, and being based in York, I can also meet your York clients in person when it helps.

Still have questions?

Get in touch and we'll discuss what you need.

Let's talk
Abram Welburn, freelance SEO consultant in York

Let's talk about your growth

Tell me a little about your business and what you want from search.

abram@furtherfound.com
01904 313257
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