Freelance SEO Consultancy

A freelance SEO consultant is someone who helps businesses improve their visibility on search engines (like Google) - but works independently, rather than as part of an agency or in-house team.

A freelance SEO consultant differs from an in-house employee, as you only need to pay them for the billed, productive work that you need.

There also greater scope for flexibility with a freelance SEO consultant vs an agency, as they're not bound by agency procedures and are more free to work with other consultants you'd like to involve.

When you work with a freelance SEO consultant, you have direct access to one person who fully understands your situation, your history, and your goals, and who does the work themselves.

Agencies are well suited to businesses that need a full-service team across multiple channels. But for businesses that want focused SEO expertise with a direct line to the person doing the work, a freelance consultant is often the better fit.

With senior-level experience and no layers in between, you can move faster. Communicating, implementing, and seeing results without the complexity.

How long SEO takes to work will vary depends on how competitive the search terms are in the strategy and how much resource is invested into it.

For a low-competition niche, or where there are obvious unrealised opportunities, we may be able to get initial movement in under two months; whereas for highly competitive niches it could be longer.

When I work with you, I'll perform analysis to give us an understanding of competition and forecasting to model potential opportunity and rate of growth.

However, it's important to note, these are always well-informed models and not absolute predictions of the future.

In short, if your SEO strategy is working, you should see improvement in organic search positions - and, ideally, this should translate to increased clicks volume, and then in turn an increase in enquiries and/or transactions.

You may also see an increase in traffic from LLMs, such as ChatGPT, Claude, and Perplexity. A large aspect of how LLMs surface content is via query fan-out and performing searches on Google - so, focus #1 should be to rank on Google and traffic from the other platforms will follow.

If you're seeing an increase in clicks/sessions via organic search but no increase in enquiries/transactions, you may want to review the search queries your strategy is targeting.

Top-of-funnel, informational search queries are absolutely an important part of SEO strategy, but they won't convert at the same percentage as queries with a bottom-of-funnel, commercial intent.

‍

Yes - and this is a common way I work. I'm very used to slotting naturally into your project as a member of the team.

Many businesses have an in-house marketing team or developer resource, but lack the senior SEO expertise to lead strategy or tackle more complex challenges.

You can add me to your Slack or Teams channel and I'll slot straight in and offer my support to the project.

I can do this either on a retained basis as the long-term senior SEO resource, or on a project-basis.

Businesses will often bring me in for a specific high-stakes project, such as a site migration, so I can ensure all goes smoothly.

‍

First, we'll have an initial conversation to understand your business, your goals, and where you are with SEO currently. From there I'll put together a clear picture of what needs doing and in what order.

If it's a one off project, we'll work out a plan for this; and if it's ongoing retained consultancy we'll go into set up, auditing, and research.

Usually there'll be some back and forth between us as I go through this process, as I'll research your industry and what your prospects search for and discuss with you which are important to you (and will drive the right people) and which are less relevant.

From here we'll develop the strategy to get you the organic search growth in the areas that make sense.

I tend to have an open working relationship with my clients - whether that's on WhatsApp, Slack, or Teams (whichever works best).

We'll have regular conversations and calls as needed to keep the project moving.

Reporting will be on what actually matters for your business and will be created bespoke for you.

Engagements are flexible, based on what you need - but it will always be me you'll be speaking with and me doing the work for you.

‍