SEO Services

Whether you need someone to lead your SEO strategy or slot into your existing team, you get direct 1-1 access to my senior expertise.

Flexible, experienced, and built around the way your business works.

I go beyond the surface to find what's actually holding your site back.

Every recommendation is prioritised by real impact, not just what a crawler flagged.

Large ecommerce sites, JavaScript rendering, architecture challenges, to Edge SEO. I'm most at home with the technical challenges that require genuine depth and experience.

As AI Overviews compress Google CTRs, LLMs like ChatGPT, Gemini, Perplexity and Claude are becoming meaningful sources of organic traffic in their own right.

The good news is that great SEO is great AI SEO. The same technical foundations, entity relationships, and content clarity that Google rewards are what LLMs need to understand, trust, and recommend your site. I help businesses build visibility across both.

A clear picture of where you are, why you're there, and what to do about it.

I dig into what matters most for your specific situation, whether that's traffic trends, technical issues, competitor landscape or growth opportunities.

You leave with a detailed report and a prioritised action log that makes implementation straightforward.

SEO doesn't have to feel like a leap of faith.

Using current rankings, keyword volumes, competition levels, seasonality, domain strength, CTR data and your own conversion rates, I model the realistic traffic and revenue opportunity available to you. It helps you invest in the right areas, in the right order, and make the case for SEO internally with confidence.

We don't have a crystal ball, but we can use data to make the best moves we can.

A migration handled poorly can undo years of organic visibility overnight.

Handled well, it should be a carefully managed process where issues are identified and resolved before launch, not after. There's always some volatility when a new site settles into the index; but with the right preparation, that's kept to a minimum and growth can resume quickly.

With many migrations behind me, I know where things go wrong and how to make sure they don't.

Large catalogues mean large opportunity, but scale brings complexity.

Poor site architecture, faceted navigation, variant handling and JS rendering can quietly kill growth. Getting these right at scale is what separates eCommerce sites that grow from those that plateau.

I help you find where you can compete, prioritise effort there, and build foundations that scale.

International SEO trips a lot of people up.

Hreflang handled incorrectly means duplicate content issues, the wrong country pages showing in the wrong markets, and visitors landing on pages that aren't relevant to them.

That means weaker rankings, poor user experience, impacted conversion rates, and lost revenue.

I help businesses implement international SEO correctly from the start, and fix it when it's gone wrong.

Local search is often highly competitive for a small number of high-value terms.

Getting it right means well-optimised content that communicates your business clearly, a properly managed Google Business Profile, consistent NAP citations, and a site that converts local traffic into enquiries.

Whether you have one location or several, I help local businesses show up where it matters and turn that visibility into leads.

Finding the right opportunities, in the right order, then creating content that genuinely competes.

I use forecasting, competitor analysis and entity analysis to build a clear roadmap and ensure every piece signals relevance to search engines.

I can deliver the strategy and briefs for your team to execute, or create the content myself.

The best results come from working together over time. A retainer means I get to understand your business, your goals, and the nuances of your site in a way that one-off project work doesn't allow.

We work flexibly, focusing effort where it's needed most, without the friction of requoting every piece of work.

Enough time to get under the skin of things and start seeing real progress.

Edge SEO works at the CDN level, between the server and the end user, meaning changes can be made without touching the underlying platform.

Useful when platforms are hard to edit, developer resource is stretched, or technical issues need resolving quickly without waiting for the development queue.

JavaScript handled incorrectly creates serious SEO problems.

Client-side rendered content  can lead to volatile, suppressed rankings that never perform as well as they should.

I help businesses identify the right rendering approach and work with their development team to resolve the technical issues causing visibility problems.

A clear SEO strategy is the difference between purposeful progress and activity that stalls.

I build strategies grounded in data, focused on commercial outcomes, and prioritised to deliver the quickest meaningful gains first.

Every element is built around where your business can realistically compete and grow.